Pull your watch’s crown out to second position (the first click away from the watch case when pulling out the crown) and rotate it to adjust the date. Once the desired date has been set, push the crown into first position (flush with the watch case). Do not set the date on your watch when the time is set between 9:00 PM and 3:00 PM, as this will affect the watch’s ability to accurately track the date.

PLEASE NOTE: Certain models of watches require different steps to adjust the date display. If the above does not work, please consult your watch’s manual for further instructions.

If you cannot easily pull out the crown on your watch, it may be a “screw down” crown. Rotate the crown counterclockwise until it springs open, and then gently pull the crown away from the watch. If your watch does not have a screw down crown and you cannot easily pull out the crown, please contact us directly and we will try to assist you further.

Resizing can be done at home using a simple watch resizing kit available online for under $10. If you don’t feel comfortable doing it yourself, please bring your watch to a jeweler to remove the links for you.

Many factors help make a watch water resistant, including the thickness of the case, the material that the watch is made of, and the gaskets that form watertight seals at the joints where the crystal, case back, and crown meet the watch case. A quick-hardening liquid sealant is also applied to help improve water resistance. A screw-in case back and screw-in crown, two commonly available features on diver watches, also help prevent water from getting into the case.

Water resistance, when applicable, is listed under the Specs tab of our product pages. If the watch is water resistant, the feature will be listed as “ATM Water Resistant” on the page.

NOTE: To get the most out of your water resistant watch, avoid hot temperatures of water (such as hot showers, saunas, and hot tubs) as extreme heat can cause the metal to expand at a different rate than the rubber gaskets, allowing water to enter the case.

Water-resistant to 30 meters (100 feet): Watches with this rating will withstand splashes of water or rain and light swimming, but not suitable for diving or being submerged.
Water-resistant to 50 meters (165 feet): Watches with this rating are suitable for shallow water.
Water-resistant to 100 meters (330 feet): Watches with this rating are suitable for some swimming and snorkeling activities.
Water-resistant to 150 meters (500 feet): Watches with this rating are suitable for snorkeling.
Water-resistant to 200 meters (660 feet): Watches with this rating are suitable for skin diving.
Diver’s 150 meters (500 feet) specified to meet ISO standards: Watches with this rating are suitable for scuba diving.
Diver’s 200 meters (660 feet) specified to meet ISO standards: Watches with this rating are suitable for scuba diving.

No. Water resistance depends on several factors, some of which can be affected by wear or simply by time. It is always best to have your watch’s water resistance inspected by a trained professional.

To get the most out of your water resistant watch, avoid hot temperatures of water (such as hot showers, saunas, and hot tubs) as extreme heat can cause the metal to expand at a different rate than the rubber gaskets, allowing water to enter the case. If your watch is worn in salt water, immediately rinse the watch with fresh water to prevent salt build-up or corrosion. Certain chemicals, such as those found in chlorinated water and some perfumes or hairsprays, can damage the case seams and gaskets, so be careful when exposing your watch to those elements. Do not press buttons or unscrew the crown when the watch is submerged, and have your water resistance inspected by a trained professional once a year to maintain its integrity.

While watches rated above 50 meters (165 feet) are designed to withstand this level of exposure to water, we do not recommend wearing your SO&CO New York watch in the shower regardless of its stated water resistance. This is because the hot temperature of the water can cause the metal to expand at a different rate than the rubber gaskets, allowing water to enter the case. Accidental leakage caused by a rapid change in temperature is one of the major causes of water damage to water-resistant watches, so we recommend that you do not expose your watch to extreme heat or drastic changes in temperature. This is the same reason that we do not suggest wearing your SO&CO New York in saunas or hot tubs as well.

The answer depends on the model of watch and the type of movement, you should consult your watch manual for further instructions. The majority of our watches can be adjusted by doing the following: To set the date of the month (26,27,28…) pull the crown out to position one and turn it forward (clockwise). To set the day of the week (Sunday, Monday…), turn the crown backwards (counter-clockwise) in position one. Please do not set the date or day when the time on the watch is between 9:00 PM and 3:00 AM, as the watch movement has begun to change the date/day automatically and adjusting it manually may break the movement. Some of our models utilize a push mechanism, in which case you would use the included pusher or the edge of a paperclip change the day/date.

For many years, the one constant across nearly all consumer-related products sold at the retail level was that they were offered in a physical store. These brick-and-mortar retailers have their own business expenses, and it was considered normal for a retailer to get double or triple their wholesale cost for any product sold. In turn, when manufacturers would create their MSRPs (regardless of their category), they would always allow for these markups at the retail level and would then reverse engineer their margins from there.

Please know that while the fair market value of the SO&CO New York timepieces are noticeably less than the suggested MSRP listed for each model, the MSRPs for SO&CO New York timepieces are based on the accepted principles of manufacturing costs within the watch industry, in order to make a fair comparison to other watches in the marketplace.

The mission and vision of SO&CO New York has always been to deliver luxury-engineered timepieces to a broader audience. In striving to fulfill this vision, SO&CO New York continues to focus on ecommerce and alternate retailers. By forgoing a brick-and-mortar presence, we are able to keep the price of our watches more accessible and extend those savings directly to the consumer.

All of our watches are shipped with an instruction manual included in the box that explains how to operate the watch. If you cannot locate this instruction manual, please visit the product page for your watch, where you will find a link to a PDF copy of your watch’s manual for download. If you cannot locate this link, please contact us and we will be happy to assist you.

If you need to change or cancel your order, please contact us immediately. Our warehouse typically sends out orders either on the same day of purchase or within one business day, and once your order is processed we are unable to make any changes.

If your order is successfully submitted, you will receive an order confirmation to the email address you entered during checkout. If you did not receive an order confirmation email, please check you spam folder. If you don’t see that email, please contact us and we will assist you.

If your order was cancelled unexpectedly, it is probably because our fraud filter flagged your order. If you’re sure that this was done in error, please submit your payment again or use a different form of payment.

Orders placed through our website are typically processed within one business day. On domestic orders to the contiguous United States, standard shipping can take 3-5 business days to be delivered once shipped. Orders with expedited shipping typically arrive within 2 business days, and orders with overnight shipping arrive within 1 business day (overnight shipping is not available for Alaska, Hawaii, and Puerto Rico). Once shipped, international orders take between 5-15 business days to be delivered.

Once your order has been successfully received, you will be taken to a confirmation page and will receive an automated order confirmation email with the details of your order. If you do not believe that your order has gone through, or if you have been charged for your order but do not receive an order confirmation email, please contact us and we will happily assist you.

You will be able to enter your coupon code at checkout by clicking the orange “Coupon Code?” link. Simply enter the code in the box and click “Apply Coupon,” and your order will update with the appropriate deal. Please note that you can only use one coupon code per order, they are not valid on straps or sale items, and they cannot be combined with other deals on our site. Coupon codes for soandcowatches.com are not applicable on other sites, and you cannot use other websites’ coupons on our site.

In order to use a promotional discount, you need to enter the coupon code during checkout. You may only use one (1) discount code per order, and codes are not valid on sale items. Certain restrictions may apply, please check that your order complies with these terms before checking out.

After you place your order through our website, we will automatically send you an order confirmation email. Once your order has shipped, you will receive a tracking number that will provide you with updated shipping information. Please check your inbox for those emails.

If you haven’t received any email updates about your order, it’s likely they were marked as spam. Some email providers may mark our emails as spam or completely block them. Check your spam folder for emails about your order and make sure to add SO&CO New York to your safe list.

To ensure the authenticity of a SO&CO New York watch, you should purchase it directly from our website or an authorized reseller. If you are purchasing from a third party seller, there is a risk that you will receive an inauthentic or defective watch.

Yes. Our watches are automatically shipped with receipts that do not include the price, and are sent in special packaging suitable for use as a gift box. At this time, our site does not offer gift wrapping or adding a message to the shipment.

Our watches are competitively priced before sales are conducted, to make sure that luxury watches are available for all price ranges. As such, our promotional discounts are not valid on sale items.

Currently, SO&CO New York watches are only sold through our own website and leading online marketplaces. Coupon codes are only valid on the website that offers them.

Currently, SO&CO New York watches are sold through our own website and leading online marketplaces. Our generous 30 day return policy should help make your buying decision easier, so if you don’t love your watch you can return it.

We accept all major credit cards and PayPal for payment. We do not accept personal checks or wire transfers at this time.

All payment information is stored on secure servers by Bolt or PayPal. Once a payment is processed, we do not have access to your information.

We do not accept personal checks or wire transfers at this time. We accept Visa, MasterCard, Discover, American Express, and PayPal. Please contact us directly for instructions on how to pay using a money order or bank check.

All prices on our website are displayed in USD. Please note, we are not responsible for any conversion rates that your bank may charge you.

We are proud to offer free domestic shipping on all orders of $99 or more. Certain restrictions apply, please visit our Shipping page to learn more.

Overnight service is available for locations within the USA. We offer expedited shipping service (2-5 days) to most countries.

Once your order has shipped, you will receive a confirmation email that contains your tracking number. Click the tracking number to check the current status of your order.

If you need to change your address, please contact us immediately. Our warehouse typically sends out orders either on the same day of purchase or within one business day, and once your order is processed we are unable to make any changes.

Yes, DHL will partner with the USPS to deliver to a P.O. Box. Your package will be delivered to a local post office, who will fulfill delivery from there.

Please check our Shipping page for pricing and countries we ship to.

You are responsible for paying all applicable taxes and duties for international orders. The general amount varies depending on the country to which the order was shipped; please contact your local customs office for further information.

Depending on your location in Canada, it can take 3-5 days from the time it leaves our facility to arrive at its destination.

Please note that our delivery party DHL sometimes utilizes Canada Post for the final delivery of packages. Due to the ongoing Canada Post strike, we suggest that you use our expedited delivery service for time-sensitive deliveries.

If you have received an order confirmation and a tracking number for your order, please track your shipment on the carrier website or contact the carrier directly about where your package currently is. If you have not received an order confirmation or tracking number from us, please contact us directly.

Contact us directly with your order number and the item you received, and one of our Customer Service Specialists will help you receive the item you ordered.

We have a 30 day money back guarantee on all SO&CO New York watches purchased through our site (Note: we do not offer returns or exchanges on our watch straps). If you need to return your watch for any reason, we will happily provide you with an exchange or full refund to the original payment method.
All returned watches must be brand new, and in unworn and undamaged condition. Simply contact us and we will provide you with a Return Authorization Number and instructions on how to return your watch.

Note: Watches must be returned in their original packaging and in a secure exterior shipping box. Watches returned in envelopes or other non-secure packaging will not be accepted and will be returned to the shipper.

Once your return has been received and inspected by our warehouse, your return will be processed to ensure that it complies with our return policy. After your return has been inspected, a refund will be issued to your original payment method.
Please note that refunds can take up to 10 business days to be issued and processed after the package has been received in our warehouse. Once the refund has been issued, it can take up to 3 business days for your bank or PayPal to disperse the funds to your original payment method. If it takes longer than 13 business days to receive your refund, please contact us directly with your order number for assistance.

If you need to cancel your order, please contact us immediately. Our warehouse typically sends out orders either on the same day of purchase or within one business day, and once your order is being processed we are unable to make any changes or cancel it.

All new SO&CO New York watches purchased through our site come with a one year international warranty. Please visit our Warranty & Repairs page for further information.

Please visit our Warranty & Repairs page to register your watch, and provide the requested information to complete your registration. Please note: We do not support older versions of Internet Explorer to view the registration form. Please use Chrome or Firefox as your internet browser to view this form.

If your watch is within our warranty period, we will repair or replace (at SO&CO New York’s discretion) the movement of your timepiece free of charge, provided said movement is defective in material workmanship and under normal use. Please visit our Warranty & Repairs page to create a Return Merchandise Authorization (RMA) number and you will receive instructions on how to return your watch to us. If you are past your warranty period, we suggest you send your watch back to us for an estimate on repairs.

If your watch is within one year of purchase, we will replace your battery for $20 to cover shipping and handling. Please visit our Warranty & Repairs page to create a Return Merchandise Authorization (RMA) number, and instructions on how to return your watch to us. If you are past one year we will happily change the battery for you, at a cost of $15 plus $20 for shipping and handling.

To check the status of your repair, click the link in the confirmation email sent to you. Your repair status will be displayed on the webpage. Please note, our watchmakers spend time to make sure each watch works perfectly before we send it back to you. This process of testing can take a fair amount of time to complete. If your watch is available sooner, we will contact you and ship it out as soon as we can.

The answer depends on what type of watch you have.
If your watch is an automatic, you need to wind your watch once to start the movement by turning the crown clockwise until the movement starts. From there, your watch will wind itself through normal wear. Our automatic watches have a power reserve to keep your watch running while it’s not in use, but if you do not wear your watch for an extended amount of time you may need to wind it again.
For quartz watches, be sure that the crown is pushed in to begin operation. If your watch still does not run after attempting these steps, please contact us directly and we will attempt to help you get your watch running.